Author Archives: Dust Storm

Today, the folks at Xbox Family (xboxfamily.com) published an intercepted e-mail from Microsoft that includes the various ways that the company will be marketing Halo 3 to the public in the coming months. It looks like come August, you won’t be able to turn your head without seeing something Halo-related!

Mountain Dew – Game Fuel

• The promotions team is partnering with Mountain Dew to create a new Dew drink called Game Fuel inspired by Halo 3
• Game Fuel is a customized, limited-time “Halo 3-themed” Dew beverages that contains 30% more caffeine and a citrus cherry twist
• Game Fuel will come in 20-ounce bottles, two-liter bottles and 12-packs of 12-ounce cans (~40M) and distributed nationwide at ~150K outlets
• Additional support includes TV and online advertising, street teams, and press distribution of the drink

7-11 Program

• Halo 3 will be featured on Slurpees with 3 collectible linticular cups
• Dew will be creating special aluminum bottles of Game Fuel for distribution at 7-11
• Halo 3 will also be included on Doritos packs at 7-11 with a sweepstakes to be a voice actor in Halo Wars

Pontiac

• The team is also working with Pontiac who will be promoting Halo 3 along with their new high
• performance Pontiac G6 launch
• Pontiac will create events just prior to launch
• We will be partnering for a chance to win a Limited Edition Halo 3 G6 car
• Additional support includes TV advertising

Burger King

• We are also partnering with Burger King who will be promoting Halo 3 with Survival Kits sold nationwide for 10 weeks during Sept and Oct
• On King Size upgrades, consumers will receive their food and drink in Halo 3-themed packaging.
• Additional support include sweepstakes, drive thru POP, and other activities

That’s in addition to the other branded materials and products already coming to the market, like the Halo 3 Limited Edition Xbox 360 controllers, the Halo 3 Limited Edition Xbox 360 console, Halo 3 Limited Edition wireless headset and Halo 3 Xbox Live subscription cards. So, as a Halo fan, what do you think? Is this a good thing, seeing the Halo brand spread so far and wide? Or has it become overkill with Master Chief car commercials and happy meals?

[i]More at Xbox Family (Thanks HBO)[/i] Continue reading →