Iris ARG now complete


According to discussion over at Unfiction forums, it appears that the Iris ARG has now run its course. With all five of the “servers” having been unlocked (Server 05 just unlocked last week on 8/16) apparently the mystery and story of this ARG has been fully revealed for all those who were following it.

The growing anticipation of the September 25 release was deftly nurtured by a unique viral marketing campaign, dubbed “Iris,” which engaged gamers in a high-tech scavenger hunt that aimed to broaden the audience for the Xbox 360 title along the way.

More than 50 people from 20 Microsoft teams contributed time, coding expertise, and industry contacts to bring the online campaign to fruition.

The project launched in June and wrapped up August 16, unfolding as a virtual treasure hunt in five episodes. A mysterious voice guided thousands of participants as they uncovered clues and puzzles at various server locations. Each location revealed previously untold details about the Halo game trilogy, which tracks Master Chief’s epic battle to save Earth from conquering aliens.

Fortunately, several Podtacular members were able to get in on the action and score some exclusive Halo 3 goodies, including Klutch27, Unr3alChi3f, ClownX, Kiaffex, Face Head, QualityJeverage, iNoob, t3hreaper, crashMMVII and, thanks to these guys, yours truly.

For those who didn’t manage to get so lucky, your time and efforts were definitely appreciated. And even though this looks like Iris has now all come to a close, don’t be surprised if other exclusive events or promotions start to pop up from Microsoft around the Halo 3 launch.

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17 Responses to Iris ARG now complete

  1. Unr3alChi3f says:

    WOOHOO!!! Congrats Guys for Winning!!! (including myself!!! :))

  2. t3hreaper says:

    Gratz everyone, and sorry for those who didn’t get a key. Gotta love #args!

    Did we ever find out who the first 5 to server 5 were? We were all “OMGWTFBBQKTHXBAI!” When the o/100 went to 1/100.

  3. face head says:

    wheres my prizes!!

  4. t3hreaper says:

    Hopefully on the way. If my thoughts are correct, Servers 3-5 should be arriving on the 25th. Of September. But that’s doubtful.

  5. SDtektiv says:

    I’m not saying this in order to get a better reputation or anything—I’m not even going to check to see if people comment on this… even though, being myself, I would want to very much. But it’s not about that. I said some things I should not have said and pushed my beliefs over you instead of praying for you or walking away. That’s it.

    One more thing, follow your dreams.

    I still have mad love for all of Podtacular.

    SDtektiv [at] gmail [dot] com

  6. Unr3alChi3f says:

    yes, a person from the “Grunts R Us” Community got the BPC link and GRU were the first, followed by Unfiction, then ABO and CI…

    I also wanna add that, the Public Bnet forums had no idea where anything is….

  7. Unr3alChi3f says:

    OH SNAP! HE’S BACK!

  8. iNOOB says:

    ya we need to have a ARG special when the server 5 packages come. i nominate unr3alch3if as guest host.

  9. ClownX says:

    I’RE WINNAR!

    Thanks, for a fun summer.

  10. ClownX says:

    I’RE WINNAR!

    Thanks, for a fun summer.

  11. iNOOB says:

    double post lawl

  12. Kiaffex says:

    Played for prizes?

  13. ClownX says:

    Just so you know, my name was listed twice. I mean, I’m cool enough to deserve two mentions, I’m just pointing it out.

  14. Unr3alChi3f says:

    LULZ

  15. plasma qrenades says:

    Im glad I got in server 5, too bad its over

  16. tubaguhbluba says:

    i cant wait for my server 04 swag!!! i wonder what it will be…

  17. Marine3000 says:

    Damn i was in philie for the last 2 servers :( and wats the pirze for numebr 5?

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